Sarah McCormack

The Marketing Director is responsible for creating and implementing league promotional campaigns to drive visibility and engagement with current and prospective league members. Duties include:

• Publish promotional materials via social media posts, paid ads, and other outlets as appropriate.
• Track engagement with posts and current social media trends to determine best use of funds.
• Work with Membership Director to implement a recruiting strategy for the spring season.
• Sets design style guides and standards for marketing materials